Dissertations @studyaids · 7 years ago

This dissertation is concerned with the strategic analysis of UK E-retail industry. It contains information about UK E-retail industry and is very basis of this dissertation. E-retailing occupies an eminent in the economies of all modern societies. The E-retail sector changing at an ever-increasing rate and this is leading to greater competitor activity. Such activity leads to need to improve the way companies approach E-retail marketing. As stated in the website www.dti.gov.uk Retailing is one of the major economic sectors of the country, with retail sales of £221 billion, employing around 3 million people and operating over 300,000 shops. Within the sector there is a scale polarization at both the business and the store level.