Writing Winning Whitepapers February 26, 2008

If you are not leveraging whitepapers to promote your business-to-business (B2B) products or services, you are missing an opportunity to demonstrate thought leadership in your space, help determine the course of your market (ideally toward one that optimizes your offerings), shorten the sales cycle by educating prospects, and generate more qualified leads.

Join us for the informative, engaging workshop, Writing Winning Whitepapers, and learn best practices in writing B2B whitepapers.

Topics covered include:
-Understanding whitepapers
-Uses and functions of the whitepaper --for entrepreneurs
-Components of a whitepaper
-A proven process for composing the whitepaper
-Whitepaper tips and tricks

Speaker, Steve Morris, Founder, SM Marketing, is a seasoned marketing professional with over 20 years experience in the various aspects of marketing semiconductor and telecom products. He is currently consulting with a startup cellular equipment manufacturer to help bring their first products to market. Prior to that, he has consulted with the semiconductor design center at California Eastern Labs (CEL) tasked with the analysis and reporting of data (to internal and external customers) for the verification of performance of new IC designs. Prior to that, he has held both tactical and strategic marketing positions for CEL, the North American marketing and sales partner for NEC Microwave Semiconductors. In those capacities, he has researched and authored numerous whitepapers, briefs and market reports on subjects such as UWB, SDARS, and SiGe:C, as well as customer and competitor profiles. Mr. Morris has been a member of Toastmasters since 1992 and holds a Bachelor or Science degree in Business from the University of San Francisco.

$40 Market4Demand MESE E-List Subscribers, $45 Affiliates (PwC Alumni and members of SDForum and SVASE), $50 Standard.

Official Website: http://www.acteva.com/booking.cfm?bevaid=152301