Social Media PR: Starting a Dialog WIth Your Market November 15, 2007

SVAMA Program & Networking Event:
Social Media PR: Starting a Dialog WIth Your Market, hosted by Adobe
By harnessing the power of bloggers, RSS feeds and the internet, Social media press releases (SMPR) deliver news to audiences in a way that generates word of mouth more effectively than traditional PR. Social media affects everybody from SV150 companies to startups. If you have a new-to-the-world product or service that's difficult to explain, or are having trouble generating buzz, attending this workshop will give you the tools you need to Leverage SMPR, even if you're on a shoestring budget.

Social media affects everybody from SV150 companies to startups. Do you have a new-to-the-world product or service that's difficult to explain? Having trouble generating buzz? Even technology-driven startups can generate positive press using SMPR.

What is SMPR?
Why should you add it to your marketing mix?
How to take advantage of SMPR on a shoestring budget?

This panel of marketing thought leaders will cover . . .

Strategic issues for company leaders
Tactical tips that you can apply tomorrow morning
PR for Startups
SPEAKER BIOs
Mark Coker is an active entrepreneur, angel investor and business advisor to technology startups. In 1993, he founded Dovetail Public Relations (http://www.dovetailpr.com), an award-winning boutique technology PR firm based in Los Gatos. It specializes in launching, building and sustaining venture-backed startups and market leaders.

$15 SVAMA members,$35 Non-members of SVAMA, $25 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, SVASE, WIC), $10 Student members with valid student ID.

Official Website: http://www.svama.org/events/20071115mpreg.html