Loyalty Beyond Reason: Using 'Social Good Platforms' to Differentiate June 19, 2012

Do your employees defend your company when something goes wrong? Will consumers forgive your company's mistakes? Would people who work with your company challenge you to improve - and talk about it when you do?

These are questions you should consider along the journey to a "Lovemark," Saatchi's term for a brand that inspires loyalty beyond reason. We know that becoming one is no easy journey, and this interactive session - using facilitated breakout groups and real world examples - will show attendees how a strong Social Good Platform can be the most effective way to create this kind of brand loyalty.

Social good platforms are campaigns that offer opportunities for your customers, employees, and all stakeholders to participate in company-sponsored actions that support shared social values. Generally, social good platforms connect CSR with business strategy, engage internal and external audiences, and unite messaging in a way that drives business value.

We've developed this workshop to teach you the tools Saatchi S uses in developing social good platforms to help clients progress on their Lovemark journey. We'll dive into the different approaches to uniting messages, aligning social good initiatives with business strategy, and engaging audiences.

What you will learn:
- A framework for analyzing which social good initiative is authentic for your company
- How to apply creative thinking tools in developing your social good initiatives
- Approaches for connecting disparate engagement initiatives
- How to connect with multiple, diverse audiences

Due to the highly interactive design of this event, registrations will be limited to 60 participants.

Official Website: http://www.strategyplus.org/chapters/NorthernCalifornia.php