LOAAY February 1, 2008

Get to know the artist behind
Digital Prints of the
Everyday Life
“I don’t approach any of my work with a predetermined outcome;
there’s not much joy in that.
Working with paper is almost a spiritual treat for me. I admire its
natural fragility that manages somehow to handle the cruelty of time
very well. The effect of Japanese prints on me is significant. Practice of
Martial Arts and interest in Asian philosophy introduced me to
Japanese culture in the early nineties. What I love about Japanese prints
is their simple subjects, original concepts, brilliant composition of the
objects within the print, accurate coloring process, extraordinary colors,
and relatively inexpensive price.
My art is inspired by nature, my urban environment, my travels and
most of all by the small moments in everyday life. The prints I produce
may contain moments of serenity, nature, pleasure or beauty. I enjoy my
ability to express myself in different styles. While one might think that
having variety shows less development on a conceptual level, I see it as
lack of limitations. My concept is always about 'everyday life' and that
is endless.”
LOAAY is a branding consultant. He started to artistically express
himself after surviving cancer. Since 1995 LOAAY has been the
Group Director of a boutique company based in Kuwait that holds a
branding agency, training institute, media distribution services
agency and commercial digital printmaking house.
LOAAY received the brand identity gold award at the KREA
Awards 2006. Two of his prints have been auctioned at a charitable
art auction that was held in Kuwait in 2006. LOAAY is an
internationally recognized artist. He has exhibited in Connecticut,
USA, in Algiers, Algeria, in Helsinki, Finland, and now at Dar Al
Funoon in Kuwait. His work is in several private and corporate
collections in Kuwait, the US, Algeria and the UK

Official Website: http://loaay.com