Get Out of Your Batcave: Customer Development for Lean Startups May 7, 2013

This class will cover key concepts and rules of thumb for successful innovation by lean startups. These concepts provide the terms, the metaphors, the parables - in short, the language - that successful high technology firms use to develop their plans and monitor their customer development. In a fast-paced interactive setting, we will cover the strategies that form the basis for conventional wisdom for lean startups bringing discontinuous or disruptive products to market.

Some key concepts we will cover are:

Establishing the "ground truth" in an early market
"Go and See," "Get Out Of The BatCave," "Markets are Conversations"
Using an initial product as a probe to explore the market
The need for iteration to learn enough to develop a successful product strategy
What a mainstream customer views as a product worth paying for

Class Format: This is an interactive session, so bring your questions and issues.

Who Should Attend

Founders and soon-to-be founders
Growth hackers and managers
Anyone working on prototypes or product development
Sales and marketing professionals

Official Website: http://www.skillshare.com/Get-Out-of-Your-Batcave-Customer-Development-for-Lean-Startups/1071235875/219782593