Design Futures talk: Steve Portigal and Dan Soltzberg - Reading Ahead: Considering The Book’s Future in the iPod Era September 30, 2009

Steve Portigal and Dan Soltzberg will share findings from the Reading Ahead project, an exploration the evolution of reading and books from a consumer perspective – what it means to be a reader, how artifacts from traditional books to devices like Amazon’s Kindle affect the experience, and what the future might hold for readers, product developers, and others.

Portigal Consulting is a bite-sized firm that bring together user research, design and business strategy to help innovative companies discover and act on new insights about themselves and their customers. We’ve conducted in-depth contextual research with telecommuters, musicians, bankers, new mothers, students, and dozens of others. We’ve worked with companies like Belkin, Bosch, Chevron, France Telecom-Orange, Hewlett-Packard, Nestle, Plantronics, and Sony to guide the development of new products and services.

The Design Futures talk series is a set of conversational talks sponsored by the UC Berkeley Center for New Media and the UC Berkeley School of Information.