Creating Whitespace April 1, 2009

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Business
owners today are exasperated. Theres so much competition, so many new forms of
marketing and technology and a constant toward price competition and
commoditization. How are you going to find a profitable spot in the industry? How do you compete and set yourself apart from
your competitors and the new upstarts in your industry? Organizations need to find a unique space in
their industry that they can dominate and achieve increased sales and profitability. They need to create their own White Space.

Creating
White Space is an interactive workshop that will provide you the tools and
processes to create a unique and unoccupied
niche in your industry.

Upon completion, workshop participants will
be able to:

Build
a competence that will clearly differentiate your organization.

Communicate
and market the tangible value of your competence to your current and potentials
customers.

Increase
profitability by getting paid for the value of your organizational competence.
Implement
a talent management system to select, develop and retain the talent to deliver
on your competence and strategy.
Drive
profitable growth through a new market niche (whitespace) uncontested competitors.

Improve
your return on marketing investment (ROMI) through competence based marketing

Attain
thought leadership status in your industry.

Who
Should Attend?
This event
will provide unique value for CEOs and executive leaders in organizations that
sell to other businesses in the manufacturing, capital goods and professional
services markets.

Business
owners, leaders and executives from small to medium sized businesses

Board
members

Business-to-business
marketing professionals

EVENT
AGENDA

10:00
to 10:30am Creating the
Foundation for a White Space Organization

Before
we embark on our journey to Creating White Space, well lay down the foundation
for combining strategy, talent and thought leadership and allow you to get
acquainted with your colleagues in the room to set the tone for a high-energy
and interactive event.

10:30
to 11:45am Developing Your
Competence and Differentiation
Market leaders are masters of strategy.
In this session, you will work through defining or redefining your
competence and determining your differentiation. Well then take that
impenetrable differentiation and focus on how you deliver tangible value
to your current clients and future prospects.

Lunch
11:45 to 12:15

12:15
to 1:15pm Build the Team to
Achieve Your Dream
The finest strategy in the world will never get you anywhere if you dont
have the right team to get the job done. In this segment, you work through
the process of selecting, developing and retaining the right people to
help you execute your strategy and take it to market. Youll learn about the tools and
techniques that the most successful companies in the world use to build a
skill-set aligned team to deliver results year after year.

Break
1:15 pm to 1:30 pm

1:30
- 2:45pm Thought
Leadership Marketing

A
differentiated strategy backed by exceptional talent management will position
you to capitalize on your strengths and position yourself as a thought leader
in your industry. Well show you how to take your core competencies and turn
them into a defensible market position for long-term marketing success.

2:45
to 3:30pm Building Your
Tactical Plan
Before we depart, you will work through an actual tactical planning process
to put everything we talked about into an action-oriented format that you
can begin using immediately.


3:30
to 4:00pm Panel Discussion - Question and Answer or Live Case Study

4:00
pm to ? Networking Social



Organized by SM Advisors
SM Advisors, Inc.

Founded in 1999, SM Advisors, Inc. has completed over 300 planning processes and has worked in over 200 industries.
All advisors have executive management and company leadership experience - we understand the daily challenges our clients face.
Strong educational backgrounds in strategic management and related fields
Profit and loss turnaround experience
Utilize SM Advisor's proprietary planning models
Through pre-planning interviews, we achieve the "highest quality of dialogue" in each planning session by addressing all sensitive issues and sacred cows.
Using decision filters, the business plan is a living document that guides management decisions.
SM Advisors plays an active role in the execution of our clients business plans.
Develop action plans with accountability to achieve annual corporate goals - roll up the sleeves mentality
Focused on delivering bottom-line impact through action-based business plans
We create long-term advisory relationships.

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Ticket Info:  Creating Whitespace Workshop, $255.23

Official Website: http://creatingwhitespace-upcoming.eventbrite.com